RIO GEAR
Rio, Wisconsin pride runs deep, and Hometown Supply Co celebrates it with authentic local apparel. Browse premium Rio tees, hoodies, and merchandise that represent this tight-knit Columbia County community.
Whether you're a lifelong resident or visiting Camper Country USA, Hometown Supply Co delivers quality gear that captures Rio's spirit. Rio stands as a vibrant village in Columbia County with a population of 1,119 residents. The community has earned its distinctive nickname, Camper Country USA, thanks to the numerous campgrounds that dot the area. Strategically positioned halfway between Columbus and Portage along Highway 16, Rio serves as a welcoming hub for outdoor enthusiasts and travelers passing through the region. Wearing Rio apparel means carrying local pride wherever you go. Hometown Supply Co's Columbia County collection connects you to this genuine Wisconsin community and its unique character. Show your Rio roots with merchandise designed for residents and fans alike.