NEW LONDON GEAR

Show your New London pride with quality apparel from Hometown Supply Co. Browse custom tees, hoodies, and more designed to celebrate this Wisconsin city.

COMING SOON

Be the first to know when New London gear drops.

Get Notified

Perfect gifts for residents, alumni, and visitors who want to rep their hometown. Founded in 1851, New London has grown into a vibrant community spanning Outagamie and Waupaca counties. With a population of 7,348 as of the 2020 census, this city maintains the tight-knit character that makes small-town Wisconsin special. From longtime residents to newcomers, New London residents share a genuine connection to their community. Waupaca County pride runs deep here. Hometown Supply Co's New London collection lets you wear that local spirit year-round, whether you're heading to work, catching up with friends, or simply embracing where you're from.