MADISON GEAR

Whether you're a lifelong resident or new to the area, our Madison collection lets you rep your town with authentic local pride. Founded in 1836, Madison has grown into Wisconsin's second-largest city and the seat of Dane County. The downtown sits on an isthmus between the stunning Lakes Mendota and Monona, creating one of the most distinctive geographic settings in the Midwest. With a metro population exceeding 700,000, Madison balances small-town charm with big-city energy, and Hometown Supply Co captures that unique character in every product. Show your Dane County roots and Wisconsin spirit. Hometown Supply Co's Madison merchandise is designed for people who know their city's worth and aren't afraid to show it.