BRUCE GEAR

Whether you're a lifelong resident or visiting Rusk County, find the perfect way to represent your community. Bruce was founded in 1884 by the Sault Ste. Marie Land and Improvement Company, established by officers of the Minneapolis, Sault Ste. Marie and Atlantic Railway. The village's inaugural ceremonial train rolled through in November of that year, marking a pivotal moment in local history. Named after Alanson C. Bruce, who operated a logging camp in the area, the village has maintained its character and heritage through the generations. Today, Bruce's 781 residents carry forward the spirit of their storied past. Wear your Wisconsin roots with confidence. Hometown Supply Co crafts locally inspired apparel that connects you to Bruce and the broader Rusk County community. Every shirt and hoodie tells the story of a place built on railroad heritage and small-town values.