BARABOO GEAR

Show your Baraboo pride with custom tees, hoodies, and apparel from Hometown Supply Co. Whether you're a lifelong resident or new to town, Hometown Supply Co delivers quality merchandise that celebrates everything Baraboo represents.

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As the county seat of Sauk County, Baraboo holds a special place in Wisconsin's heart. This vibrant community of over 12,500 residents thrives along the scenic Baraboo River, serving as the principal city of the Baraboo micropolitan statistical area. The town's rich character and community spirit make it a destination worth celebrating with gear that tells your story. Wear your Sauk County roots with confidence. Hometown Supply Co's Baraboo collection lets you express local pride with style, whether you're cheering at local events or simply representing your Wisconsin home.