BIG ROCK GEAR

Big Rock is an unincorporated community and census-designated place in Buchanan County, Virginia. This small but resilient CDP sits at the convergence of County Route 650 and U.S. Route 460, just a short distance from the Kentucky state line. With a population of 199 residents counted in the 2020 census, Big Rock represents the tight-knit character of rural Appalachia where neighbors know neighbors and community bonds run deep. Buchanan County residents take pride in their heritage, and Hometown Supply Co makes it easy to wear that pride. Browse Big Rock apparel and Virginia merchandise that celebrates where you're from or where your roots run deepest.