NEW LONDON GEAR

Perfect for locals who want to rep their community with style. New London is a close-knit city in Rusk County, Texas, with a population of 1,181 residents. This tight-knit community embodies small-town values and genuine connection. From longtime families to newer arrivals, New London residents share a deep commitment to their city and to supporting one another. Rusk County residents understand the value of community pride. Hometown Supply Co's New London merchandise lets you display that pride every day. Wear your Texas roots and New London spirit wherever you go.