FLORENCE GEAR

Florence, South Carolina pride runs deep, and Hometown Supply Co delivers authentic local merchandise to celebrate it. Choose from classic tees, cozy hoodies, and apparel that represents your Florence roots with style and quality.

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As the county seat of Florence County, this city has grown into the 10th-most populous in South Carolina, with a population of 39,899 as of 2020. Florence serves as the primary hub of the Florence metropolitan area and forms the core of the historical Pee Dee region, spanning eight counties of northeastern South Carolina and sections of southeastern North Carolina. Positioned at the intersection of Interstates 20 and 95, Florence is a vital crossroads that connects the Lowcountry to the rest of the state. Wear your Florence and South Carolina pride with apparel from Hometown Supply Co. Every shirt and hoodie celebrates the heart of Florence County and the community that makes this place home.