CONCORD GEAR

Whether you're a lifelong resident or just passing through, our apparel lets you represent Concord with style and authenticity. As the seat of Merrimack County, Concord stands as the third most populous city in New Hampshire, with a population of 43,976 according to the 2020 census. This thriving capital has built its identity as a hub of civic engagement and community pride. Concord's role as New Hampshire's governmental center makes it a place where history, culture, and local character converge. Wear your connection to Concord and Merrimack County with apparel from Hometown Supply Co. Our locally-inspired designs capture the essence of New Hampshire's capital, perfect for anyone who calls this community home or simply loves what it stands for.