COLUMBIA GEAR

Columbia has grown into Missouri's fastest-expanding city since its founding in 1821, evolving into a vibrant college town that serves as home to the University of Missouri and two additional colleges. With nearly 40,000 college students calling Columbia home, the city pulses with educational energy and youthful spirit. The metropolitan area encompasses over 215,000 residents, making Columbia a significant cultural and economic hub in the heart of the Midwest. Among the most-educated cities in America, Columbia represents a community where nearly half its residents hold college degrees. Boone County residents and Columbia natives take genuine pride in their hometown. Hometown Supply Co delivers that local spirit through apparel designed to honor what makes Columbia special, perfect for students, alumni, and lifelong community members alike.