NEW LONDON GEAR

Rep your roots with New London, Minnesota apparel from Hometown Supply Co. Whether you're looking for classic tees, cozy hoodies, or hats that celebrate your hometown pride, Hometown Supply Co delivers quality merchandise designed for locals who love where they're from.

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New London carries deep Minnesota roots, incorporated in 1889 and named after New London, Wisconsin by Louis Larson, who saw similarities between his old home and this new settlement along the Middle Fork Crow River. The city has grown into a vibrant community of over 1,200 residents in Kandiyohi County, with the natural beauty of nearby Sibley State Park drawing visitors year-round. This charming city blends small-town character with genuine community spirit. Wearing New London gear means showing allegiance to Kandiyohi County and the State of Minnesota. Hometown Supply Co creates apparel that lets you celebrate your city with authenticity and style.