NEW ERA GEAR

Whether you're repping your hometown or sending a gift to someone who knows New Era well, Hometown Supply Co has the apparel to match your community spirit. New Era is a village in Shelby Township, Oceana County, Michigan, with a close-knit population of 446 residents. This small community embodies the character of rural Michigan, where neighbors know each other and local pride runs deep. The village's intimate size makes it the kind of place where everyone has a story, and displaying your New Era connection means something real. Pride in Oceana County starts with pride in New Era. Hometown Supply Co creates apparel that lets residents and alumni celebrate their Michigan roots. From classic designs to custom options, every piece connects you to this special corner of the Great Lakes State.