WHAT CHEER GEAR
Show your roots with What Cheer, Iowa apparel from Hometown Supply Co. Browse custom tees, hoodies, and merchandise that celebrate this resilient Keokuk County community.
Perfect for locals and visitors alike. What Cheer's story is one of transformation and pride. Once a booming coal-mining hub from the 1870s through the early 1900s, this former major coal-producing center shaped Iowa's industrial landscape. At its peak in 1890, What Cheer's population reached 3,246 residents. Today, the city honors that heritage while building its future with a tight-knit community of over 600 people. Keokuk County runs deep in What Cheer's identity, and Hometown Supply Co captures that spirit in every piece of apparel. Whether you're representing your hometown or sharing Iowa pride, What Cheer merchandise connects you to a place with real history and real heart.