WATERLOO GEAR

Waterloo stands as Iowa's eighth-most populous city and serves as the county seat of Black Hawk County. With a population of 67,314, Waterloo forms the larger half of a vibrant twin city dynamic alongside Cedar Falls. The broader Waterloo, Cedar Falls metropolitan area brings together an estimated 170,000 residents, creating a strong regional community with deep roots and shared identity. Black Hawk County residents and Waterloo natives alike trust Hometown Supply Co for authentic local apparel that celebrates community pride. From classic designs to modern styles, every piece connects you to Iowa and the people who call this region home.