NEW LONDON GEAR
Show your New London pride with exclusive merchandise from Hometown Supply Co. Browse custom tees, hoodies, and apparel that celebrate this Henry County gem.
Whether you're a lifelong resident or just passing through, our New London collection lets you rep your town with style and authenticity. New London is a vibrant community in Henry County, Iowa, with a population of 1,910 residents who call this place home. This Iowa city has built its character through the generations, fostering strong connections among neighbors and creating a tight-knit community spirit. The people of New London take pride in their hometown, and Hometown Supply Co honors that dedication with apparel designed specifically for locals. Wear your Iowa roots loud and proud. Hometown Supply Co's New London merchandise celebrates Henry County and the state of Iowa, giving you authentic ways to display community loyalty. From classic designs to modern takes on local pride, find the perfect piece to represent your hometown today.