LAKELAND GEAR

Whether you're repping Swan City or showing Lakeland spirit, quality merchandise connects you to your community. Known affectionately as Swan City, Lakeland thrives as Florida's most populous Polk County city. The city's identity centers on its stunning natural beauty, particularly the graceful swans that inhabit Lake Morton downtown, descendants of a 1957 gift from Queen Elizabeth II. As a principal city of the Lakeland, Winter Haven Metropolitan Statistical Area, Lakeland balances small-town charm with metropolitan significance, anchored by Publix headquarters and Lakeland Linder International Airport. Hometown Supply Co brings Lakeland and Polk County pride to life through locally-inspired apparel. From students at the area's colleges and universities to longtime residents, Lakeland locals choose quality merchandise that reflects their town's unique character and Florida heritage.