FORTUNA GEAR

Show your pride for Fortuna, CA with exclusive apparel from Hometown Supply Co. Browse custom tees, hoodies, and merchandise celebrating this vibrant Humboldt County community.

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Perfect for locals and visitors who want to rep their hometown. Fortuna sits on the northeast shore of the Eel River, just 9 miles from where it meets the Pacific Ocean. This thriving city of over 12,500 residents sits along the iconic U.S. Route 101 in west-central Humboldt County. The community has grown steadily, welcoming new residents while maintaining its strong local character and outdoor spirit. Fortuna residents know what it means to be part of something special in California's rugged coastal region. Hometown Supply Co delivers authentic Fortuna pride through quality apparel that connects you to your community. Wear your city with confidence.